Archive for Social Media Marketing
3 Simple and Effective Tips to Use Twitter
Posted by: | CommentsTwitter is one of the social networks used to find and share valuable content and news with the world. With a small 140-character limit, it’s optimized for small, bite sized snippets of information. Although it’s great for those already experienced using it, what about those just starting out or who need more ways to use Twitter?
For those seeking this information, I have put together 3 simple and easy ways I find and share remarkable content to my followers:
1. Search – Searching Twitter for relevant information helps you understand what people are saying about you and your brand. It also helps you get in front of prospects that may need your services.
A few ways to search Twitter is to use the official search page at: http://search.twitter.com or create keyword based search columns in your favorite Twitter application – this includes Hootsuite or Tweetdeck.
2. Lists – With the inclusion of lists on Twitter, it’s easier to organize your conversations and how others connect with you. Creating public lists and including thought leaders in those lists gets you recognized for including them. This could possibly get you on the radar of other influencers in your industry.
If you’re looking to keep up with a specific group of people, create a private list and add them to a new column in your Twitter client – Hootsuite works well with this. This way, you never miss an update and this provides a prime opportunity to curate their content to your own followers.
3. Hashtags – A great way to get your message out to a wider group of people is to use hashtags. For instance, if you just wrote a great blog post on blogging, try using the hashtag #blogging along with your link to your post. This gives those looking for content with that hashtag or keyword immediate access to your information.
Going back to number 1 of our list, hashtags also give you a great way to search for content and resources on a specific subject. Simply search on the hashtag instead of a keyword and see what others added to the conversation.
There you have it, 3 simple and easy ways to use Twitter more effectively. Not only do these tactics give you more leverage on Twitter, they also help you to create content for other arenas such as your blog.
What other tips would you add to this list? Let us know by adding a comment to this post.
Facebook Profiles to Pages – Is It a Good Idea?
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The latest news is that Facebook now gives its users more options – specifically, the option to migrate a profile into a business page. Although this may attract some, I don’t believe it’s an entirely wise idea…right now.
Why isn’t it a good idea? Well, for starters if you do this and change your mind later, you’re stuck. No switchback for you. Also, any of your friends would automatically convert into fans of your page. Do you think your “friends” would like that without their consent?
The current positive is for profiles that originally were setup to promote a business – now they can turn themselves into a business page.
There’s more to this, including other reasons and options detailed over at Inside Facebook. Get the whole scoop with their take on the whole converting profiles to pages announcement.
What do you think? Would you convert your Facebook profile to a page?
Facebook Content Marketing – What time is best?
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Everyone is trying to crack the code and find the perfect formula to promote their content on Facebook. Since Facebook has over 500 million users, it’s no wonder figuring out this formula would dramatically increase the number of eyes viewing your content.
So, what’s the perfect set of circumstances to unlock the golden egg for content sharing? Well, if there’s a time of the week to share content, it’s on the weekend. That’s right – the weekend. Why? Most companies still block Facebook and more users use the social network over the weekend.
For more in-depth information on these metrics and how they can help you see the most effective return on your Facebook content marketing activities, check out this post over at Dan Zarrella.
Now that I have covered the days of the week, what about the time of day to share content on Facebook? Which would spike traffic more? Well, based on the data, again, from Dan Zarrella, it’s morning time – 9am EST, is more exact. To look at this data in more detail, check out his post on Facebook sharing by hour of day.
What’s your take on this data? Do you agree or have you found a different timeframe to share content on Facebook?
Promoted Tweets: A Somewhat New Twitter Feature
Posted by: | CommentsIn the last year Twitter has unveiled some new features, including Promoted Tweets and Promoted Accounts.
These features are a new way for companies to advertise using Twitter as a platform. Here’s how it works:
Promoted Tweets is a service from Twitter that was launched last spring and is still being tested. In essence, it’s an advertising program based on keywords in the Twitter search results. Businesses can have their Tweets highlighted on Twitter search pages and stay at the top. Promoted Tweets are also being tested to link to Hootsuite and Tweetdeck accounts.
Promoted Accounts is another new Twitter feature where Twitter displays “Suggestions for You” to follow particular users. This is especially helpful for businesses who want to gain more targeted followers.
Both the Promoted Tweets and Promoted Accounts are designed to get in front of Twitter users who will be receptive to your brand or product. You’ll be able to choose keywords and hashtags to structure the advertising campaigns and Twitter will also plug in a formula to highlight your business to people who will be responsive. You can also choose certain Tweets for promotion, including ones you’ve written in the past.
The way it works is that Twitter users who search for your particular keywords and hashtags will then see your Promoted Tweets highlighted at the top of their search results. From there, a user can retweet, reply or follow your account.
Currently, Twitter is testing Promoted Tweets and limiting it to a small number of users. To learn more, read this link on Twitter.
Facebook Profile change
Posted by: | CommentsFacebook Changes
Social media is forever designing new ways to serve it’s community, sexier packaging, user-friendlier services, and with a speed more furious than ever. You would be hard-pressed to find a person worldwide nowadays who isn’t either on Facebook or knows it has a household name. With more than 350 million Facebook users, it’s hard to imagine the com
pany has much they feel they need to improve. 25 year old CEO and creator of FB, Mark Zuckerberg, however, (dubbed by Forbes as the youngest millionaire in the world) seems to take the phrase “don’t fix it if it’s not broken” and morphs it into a different attitude: a little extra attention towards what works insures it never breaks. Take a good look at your profile…it’s about to change.
