Archive for Social Media Marketing
Everyone is trying to crack the code and find the perfect formula to promote their content on Facebook. Since Facebook has over 500 million users, it’s no wonder figuring out this formula would dramatically increase the number of eyes viewing your content.
So, what’s the perfect set of circumstances to unlock the golden egg for content sharing? Well, if there’s a time of the week to share content, it’s on the weekend. That’s right – the weekend. Why? Most companies still block Facebook and more users use the social network over the weekend.
For more in-depth information on these metrics and how they can help you see the most effective return on your Facebook content marketing activities, check out this post over at Dan Zarrella.
Now that I have covered the days of the week, what about the time of day to share content on Facebook? Which would spike traffic more? Well, based on the data, again, from Dan Zarrella, it’s morning time – 9am EST, is more exact. To look at this data in more detail, check out his post on Facebook sharing by hour of day.
What’s your take on this data? Do you agree or have you found a different timeframe to share content on Facebook?
Here is a Fantastic Article Written by: Derek Fredrickson
I get this question all the time from my friends and followers on Twitter. “How are you so active on Twitter and how do you find the time to generate all this GREAT content with your tweets?” It’s quite simple, really.
I’m a huge fan (obviously) of blogging and Twitter. The power of the two together is immeasurable. But, what most people overlook is the ‘recycle’ factor of your blog posts and your tweets. Here’s what I mean:
Most people write an article and post it to their blog. They might tweet about it once or twice and then move on from there. After a few days their focus is onto the next article and the next series of tweets for that article and so on and so on. The cycle repeats.
Now, this is great from a content perspective because you’re creating more and more high content articles on your blog for generating traffic, building your list, etc.
But, remember that Twitter is a conversation. Upwards of 90% of your followers may not be “in the conversation” taking place on Twitter during those one or two days when you’re mentioning your most recent blog post or article. Thus, they don’t know about it!
So, why not recycle those tweets and refer back to them again in the future to further supplement the exposure the articles get?
I do this all the time and constantly drive new traffic back to my articles that I wasn’t generating when I originally created the article. Recycling your tweets about previous articles and blog posts you’ve created is a powerful way to consistently build the exposure for your content. It doesn’t mean if I re-engage my followers again later about the same article I’m over promoting my article – I’m just sharing again the high content blog post I wrote previously.
The simplest way to do this is to use Twitter favorites. I generate my blog post and then will tweet about it in 3-4 different ways using different words and copy in my tweet. I will mark each of those tweets as a “favorite” in my Twitter account. Then, over the next several weeks and months I will refer back to my list of Twitter favorites (which has been growing steadily now with all of the tweets I’m adding as favorites) and then “retweet” them in different ways. Now, I don’t just retweet the exact same tweet. I mix it up by changing the wording or copy in the tweet so it has a similar message – but perhaps a different angle than the original tweet.
The objective is the same – drive that traffic back to my article on my blog. If you’re writing really good and high content articles – and you’re referring people to them using Twitter, recycle those tweets in different ways to re-engage your Twitter followers and continually build exposure for your articles.
I will also setup Google Alerts for my name and anytime my articles are picked up on other websites or article marketing sites, I will use that web link in my tweets. That way I’m adding different high-traffic websites that I’m tweeting about to generate even more followers and friends to my content.
It’s an amazing powerful strategy to build exposure for your articles AND generate great content and interest from your Twitter followers. Try it…
Until next time… Learn It, Love It, Live It!
Your Assignment:
Start developing a strategy where you mark some of your best tweets about your articles and blog posts as Twitter “favorites.” Not on Twitter yet? Definitely visit http://www.twitter.com/ to get started. You can find all of my favorites at twitter.com/derekfred/favorites to see how many I have saved for all of my blog posts and articles. Interested in finding out more about blogs and Twitter and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months.
About the Author:
Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System , the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads ands converting more sales online to multiply your current revenues, visit http://www.derekfredrickson.com/.
Twitter is one of the social networks used to find and share valuable content and news with the world. With a small 140-character limit, it’s optimized for small, bite sized snippets of information. Although it’s great for those already experienced using it, what about those just starting out or who need more ways to use Twitter?
For those seeking this information, I have put together 3 simple and easy ways I find and share remarkable content to my followers:
1. Search – Searching Twitter for relevant information helps you understand what people are saying about you and your brand. It also helps you get in front of prospects that may need your services.
A few ways to search Twitter is to use the official search page at: http://search.twitter.com or create keyword based search columns in your favorite Twitter application – this includes Hootsuite or Tweetdeck.
2. Lists – With the inclusion of lists on Twitter, it’s easier to organize your conversations and how others connect with you. Creating public lists and including thought leaders in those lists gets you recognized for including them. This could possibly get you on the radar of other influencers in your industry.
If you’re looking to keep up with a specific group of people, create a private list and add them to a new column in your Twitter client – Hootsuite works well with this. This way, you never miss an update and this provides a prime opportunity to curate their content to your own followers.
3. Hashtags – A great way to get your message out to a wider group of people is to use hashtags. For instance, if you just wrote a great blog post on blogging, try using the hashtag #blogging along with your link to your post. This gives those looking for content with that hashtag or keyword immediate access to your information.
Going back to number 1 of our list, hashtags also give you a great way to search for content and resources on a specific subject. Simply search on the hashtag instead of a keyword and see what others added to the conversation.
There you have it, 3 simple and easy ways to use Twitter more effectively. Not only do these tactics give you more leverage on Twitter, they also help you to create content for other arenas such as your blog.
What other tips would you add to this list? Let us know by adding a comment to this post.
The latest news is that Facebook now gives its users more options – specifically, the option to migrate a profile into a business page. Although this may attract some, I don’t believe it’s an entirely wise idea…right now.
Why isn’t it a good idea? Well, for starters if you do this and change your mind later, you’re stuck. No switchback for you. Also, any of your friends would automatically convert into fans of your page. Do you think your “friends” would like that without their consent?
The current positive is for profiles that originally were setup to promote a business – now they can turn themselves into a business page.
There’s more to this, including other reasons and options detailed over at Inside Facebook. Get the whole scoop with their take on the whole converting profiles to pages announcement.
What do you think? Would you convert your Facebook profile to a page?
Everyone is trying to crack the code and find the perfect formula to promote their content on Facebook. Since Facebook has over 500 million users, it’s no wonder figuring out this formula would dramatically increase the number of eyes viewing your content.
So, what’s the perfect set of circumstances to unlock the golden egg for content sharing? Well, if there’s a time of the week to share content, it’s on the weekend. That’s right – the weekend. Why? Most companies still block Facebook and more users use the social network over the weekend.
For more in-depth information on these metrics and how they can help you see the most effective return on your Facebook content marketing activities, check out this post over at Dan Zarrella.
Now that I have covered the days of the week, what about the time of day to share content on Facebook? Which would spike traffic more? Well, based on the data, again, from Dan Zarrella, it’s morning time – 9am EST, is more exact. To look at this data in more detail, check out his post on Facebook sharing by hour of day.
What’s your take on this data? Do you agree or have you found a different timeframe to share content on Facebook?





