Archive for Facebook
Keep Your Online Branding Consistent for Effective Business Messaging
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Branding is important to ensure you project the right message to your clients and your prospects. If you fail to do this, it could result in a negative impact in your business.
Providing the right message across all of your online profiles, websites and blogs is critical to effectively projecting a professional image. In just a matter of seconds, you could lose a client – simply from inconsistent online branding.
How do you ensure you have consistent online branding online? It takes a solid strategy and a commitment to staying on the same path with each of your online presences.
Here are a few ways to keep a consistent online brand that will keep clients coming in…over and over again:
Blog
Now, anyone can create a blog, but for a business blog, there are different requirements. To ensure you have a consistent online brand, keep your blog design, copy and overall experience the same as your other online profiles.
Ways to include this are using a WordPress theme with colors and design elements uniform across any of your blogs, websites and online profiles.
Facebook Page
Now, you may think that your Facebook page isn’t a place to keep a consistent design or look, but you would be wrong. Again, look to keep the same experience on your fan page as you do for your blog and other online areas.
Some of the things you can do include:
- Use apps that integrate your blog or email opt-in list into your fan page
- Use a custom welcome page designed with the same colors, elements as your other online profiles.
- Post content from your blog and other online outposts to your fan page.
If you didn’t know, you can add a custom background to your Twitter profile. This is a key place to keep your branding consistent. Again, use the same colors, elements and bring out the same experience from your blog and other online outposts.
By the way, you can also do this with your YouTube background for that consistent brand.
Logo
Your logo isn’t just for letterhead or business cards anymore; it’s also a key element to your online branding. Everywhere you have your company name, you need to include your logo. A few places to remember this include:
- Your website
- Your blog
- Your emails to your list
- Your social media profiles
- Your special reports
As you can tell, your online brand is a critical part of your business. Just because you have a blog and a Facebook page, don’t think you can do whatever you want on each platform. Don’t send out the wrong message to your clients and prospects – keep everything consistent for optimal branding.
Facebook Changes Raise the Bar on Social Networks
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In the world of social media, things change all the time. What once was hot is now yesterday’s news. This is even truer now with the recently broadcast news from Facebook. With their new revamped social experience, they try to not only secure more users, but also gain the top position over other networks, such as Google+.
What types of new and exciting things did Facebook talk about in their recent announcement? Let’s go through them now:
- Real-time Ticket – Now on the upper right-hand corner of your Facebook page, you will see a real-time, scrolling list of all your friends’ updates. Useful for those who need to know what everyone is and what they’re doing – all the time.
- Top Stories – Surprise! Your Facebook feed is now even more dedicated to news and certain stories may find their way at the top of your feed. Those stories will have a blue corner on the top left-hand corner – this is Facebook’s way of giving you something it thinks you like. If you don’t like it, simply click on it.
- Subscribe button – For those who don’t want to friend someone and share everything with them, there’s now a subscribe button. So if I wanted to see your public updates, I would simply subscribe to them and you don’t even need to be my friend on Facebook.
- New lists – Just when you thought you had your list setup, there’s a new improved list. They help you better organize areas such as friends, family and such. They can even automatically create and grow without your assistance.
- Shares – Now if someone shares out your link or content, you can see who shared it out. Pretty nifty to know who is helping you promote your updates.
- Facebook page activity – If you have a Facebook business page, there’s a new friend’s activity option. This will tell you what your friends are saying about your page. Now you can get more data on what people think of it and how to improve it.
- Timeline and Opengraph– This is the biggest of the announcements from Facebook, by far. Think of this as a completely redesigned profile and dashboard for you. From what Facebook says, you can tell the story of your life on Facebook through Timeline and share everything about yourself via the opengraph that integrates with Timeline. This includes things like music, movies, where you go, what you do and more. Privacy is a concern on this and I’m sure we will hear about this as time goes on.
There’s a lot to take in now from Facebook – all new ways to share and communicate, no matter where you are. Look to see these changes happen in the next few weeks into your profile.
As I hear on these changes, I will keep you informed with updates. Also, stay tuned for more posts topics surrounding Facebook discussing things like rumors of paying and how the new changes can help your business.
Go ahead and like me on Facebook at: www.facebook.com/vbsod
