Archive for Article Marketing
Produce Quality Content or Google Will Slap Your Search Rankings
Posted by: | CommentsAlthough you can still send articles to places like ezinearticles.com as part of your article marketing strategy, make sure you think beyond just sending out any type of article. Why do I say this? With the release of Google’s panda update to their algorithm, many content sites got a slap. Unless the sites keep quality content on their sites, they will rank lower in the eyes of Google.
Why did Google do this? For a long time, the lower quality content farms would rank higher in search rankings compared 
to those sites with less quantities of content. Now, Google has made a decree: if you’re content isn’t quality content, prepare for a slap from us.
This is why ezinearticles and other content driven directories are now implementing more stringent measures in their editorial processes. So, yes, it’s still good to submit articles, but you better be sure it’s quality content.
Other ways to get your content out to the world is distribute it through your social networks, guest post on blogs that target the same audience as you do and make sure you send out quality content to your mailing lists.
If you’re looking for all the details of the changes at Google, Search Engine Land has a great write-up on it:
http://searchengineland.com/who-lost-in-googles-farmer-algorithm-change-66173
From what it shows, this is just the first phase as Google cracks down on content farms. More changes are in store and if you want to be sure your content keeps its rankings, make sure it’s quality content or you may be in for a Google slap.
How to Use Article Marketing to Get Clients
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Many website owners are using article marketing as a free or low cost way to generate more business. This tool is a great way to increase website traffic to your site, establish yourself as an expert in your field, and get your name out to prospective customers.
The premise is to write helpful, keyword-based articles on the topics your website visitors want to know about. When they see your article, the goal is to give them the information they’re eager to find, while also including a short bio at the end with your website information. You can increase your chances for success by creating well-written articles with relevant topics and keywords that position you on the first page of a Google search. Read More→
Duplicate Content and Article Marketing Exposed
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There is a lot of confusion about duplicate content and article marketing online, especially when it comes to whether you should publish an article on your website and then distribute it to article directories. As most of us know, the king of search engines is Google and getting your content to show up in key word searches is crucial.
So, I’d like to do a little debunking and get some answers.
Duplicated or syndicated content has been frowned upon because it can take away traffic away from your website. For example, if you submit an article on ezine and have a duplicate article on your website, you don’t want all the traffic to go to ezine, right? In the same respect, you also want your blog posts, press releases, forum posts, social networking, and the like to be working for you, not competing with your primary website.
Here are some ways to duplicate content and article marketing work for you:
Repurpose: The idea of repurposing is to take one idea and rewrite or repurpose it in various ways. If you repurpose an article, you can be strategic about your content and drive traffic to your website first and foremost.
Repurpose tip: Your website should have the original and best version of the article. Your job, then, is to take that article and make a few subtle changes. One suggestion is to change the headline, first paragraph, and those final sentences where you emphasize your point for the last time.
Don’t duplicate on your website: What this means is that if you have two web pages on your domain with virtually the same content, Google is going to get confused and ignore one of them.
Duplication tip The most important part here is actually your titles and meta tags. Make sure they are different on each page. If you’ve got duplicate content due to having a printer friendly version of a webpage on your site, do Google a favor and block search engines from indexing the printer friendly version. In this way you’re actually going to get more hits on your content because the page you want people to find is getting indexed correctly. Also, be sure to use relevant keywords and descriptions—and make sure each of your web pages is unique.
There are many article directories out there and ways to truly leverage great content. Make sure your duplicate content and article marketing efforts are distributed and repurposed correctly for best results.
