Archive for Client Building
3 Powerful Elements to Effective Email Subject Lines
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One of the most important elements of effective email marketing is the subject line. Just like a headline in a blog post, a subject line is key to get your foot in the door and have the recipient open your email.
Do you know what it takes to craft a subject line that compels your receipt to click each and every email you send? It’s not that complicated and with the right formula, you will have it down to a science.
Let’s take a look at three elements of an effective email subject line and how it will help you get more opens to your email marketing:
- Keep it short and sweet – No one wants to read a long subject line and worse, it will probably get your email deleted. Keep it short and to the point with a reason for the recipient to open the email. Five to eight words is best, but no more than 40 characters.
- Write it last – Don’t worry about your subject line until you complete drafting up your email. This gives you room to put together a great email and this ties into writing a compelling subject line. Also, it’s easier to edit a subject line than it is to edit an entire email message.
- Avoid spammy symbols – We all know about spam and hate it, right? Well, don’t be a spammer by adding spammy symbols to your subject line. These symbols include !@&!? If you’re tempted to add these symbols, just don’t do it. This increases the chance that your email will get a trip to the spam folder and not in your recipient’s email inbox.
Email marketing is an important part of your marketing mix and the first thing someone will see if your subject line. If it doesn’t compel them to open the email, you can bet they will delete it. Don’t fail to reach your customers; use these three elements to craft a powerful email subject line that gets your email opened and noticed.
If you’re looking for more help with your email marketing and list building efforts, consider a look at my email marketing Ebook. Right now, it’s only $9.99 and it covers everything you need to get you down the right path for successful email marketing.
Tips for Getting Enthusiastic Customers
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After reading the blog post Secrets to Earning Passionate Fans, I wanted to chime in about some good customer relations tips. To summarize, the post talks about some of the things that set apart customers from fans, and why some businesses are simply liked, while others are loved. What sets these businesses apart? Is it what they are selling or what they are doing or a mix?
Well, it turns out that for the most part these are the businesses that go the extra mile and do it deliberately. They do things like giving away goodies, working to improve employee relations, and thinking of customers first. Notice, I said they do these things deliberately. An action, when done deliberately, is obvious to a customer base and people will sit up and take notice.
For example, one Canadian company is sending out “humble pies” for their mistakes to customers (yes, these are actual apple pies!). Another bicycle company in Connecticut lets customers test-drive bikes without any form of ID required. Other businesses, including my own, make donations to important charities, like breast cancer research.
When working to create a business that people love and rave about, some other important tips include focusing on reliability, good hiring and employee relations, and making sure that the employees understand the greater purpose of your business. These are some great customer relation tips to try out in your own practice.
You see, when you’ve got a loyal and enthusiastic fan base, you’ve got a surge of word of mouth marketing. This is basically free marketing and takes no time or effort on your part, other than continuing to provide great products that your fan base love and having a platform for them to interact.
What special things could you do?
21 Ways to Promote Your Business and Find Clients
Posted by: | CommentsThe number one question a new business owner or prospect business start up asks is HOW DO I FIND CLIENTS AND PROMOTE MY BUSINESS?
There are many ways to promote your business which will result in finding prospect clients. This is not in any particular order.
- Have a website (reading further will explain why it is so important)
- Link to other websites and trackbacks to your site.
- Submit listings on online directories
- Advertise in the Yellow Pages
- Having great Business Cards.
- Flyers
- Brochures
- Post Cards
- Promotional Marketing (Pens, Hats, T-Shirts, Magnets, Golf Balls, Key chains, Candy Wrappers etc)
- Blogging
- Participate in Forums
- Social Networking such as Face book, Linkedin, Twitter, Biznik, My Space and many more
- Local Networking such as Chamber of Commerce, Country Club, Golfing, Gyms and attend Events
- Ask for Referrals (90% of your business will be from referrals)
- Press Releases
- Write Articles and submit to Article Submission Sites
- Write an Ebook
- Give away Freebies (Free ebook, advice or promotional items)
- Branding. Be recognized by having a consistent brand like the Corporate Companies do like Pepsi, Best Buy, and Hp etc.
- Create Videos and post on sites like You tube
- Podcast. Have your own radio show online.
By reading the above list you can see that if you don’t have a website you won’t have all of the opportunities to get your name out there. You also want something they can go back to in the future. A prospect can decide to use your services many days, months or years later. Wouldn’t it be nice if you spoke to someone either online or at an event and they contact you 6 months later? Better yet they can pass on your info to someone that they know that could use your services. Spend the first 6 months to 1 year of your business getting your name out there like and then eventually it will payoff. Make sure to leave them with something to remember you by such as a great website and great conversation!






