Archive for Internet Marketing
Bloggers Need Legal Savvy Too
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Blogging is no longer just a hobby – it’s a powerful tool for both individuals and businesses. As we all know, with great power comes great responsibility and this is evident, as bloggers must consider legal ramifications in what they publish online.
Before you start blogging personally or for your business, it’s important to know some of the key legal considerations for bloggers. Over at Mashable, they cover three of these considerations with further detail.
Why You Should Choose Your Link Anchor Text Carefully
Posted by: | CommentsDo you know what anchor text is and how it impacts your SEO efforts? Basically, anchor text is the words that show up in a link. For instance, click here or contact us are some of the most common types of links you see on a web page. Now, why would it matter what words you use in a link?
Lots, actually.
Why Anchor Text Matters
For one, the right anchor text heavily impacts your SEO efforts. When you’re trying to attract inbound links, you would want someone to link to your site with the keywords that describe your business. The reason being is this: search engines rank keywords in search based on the relevancy of the words in links to sites.
So, if you wanted to rank higher for “business consulting, “ make sure inbound links use those words as the anchor text for the link to your site. This also goes for links inside of your site as well. Search engines take into account internal links as well as outgoing and incoming links.
Anchor Text Helps Conversions Too
Now, there’s another reason you would want to use better words for anchor links: conversions. Think about it, if you want someone to visit your sales page, would you want a link like click here? Nahhh…make sure it’s something compelling, like get your free business consulting report now.
So, remember, when you’re looking at linking anything in or out of your site, choose the right anchor text for each link – the words matter more than you think!
How to Choose an Email Marketing Provider
Posted by: | CommentsYesterday, I saw a question in one of the forums I frequent. The question was about email marketing providers and which would work better for a new WordPress blog. Well, I have to tell you, not all providers fit everyone’s needs.
For someone looking to set up a new WordPress blog and email list, don’t skimp and choose some free system. Invest a little money and get a professional email marketing provider.
Now, which should you invest in? That all depends on what you need.
There are a few providers, but here’s my take on some of the most popular and why you should use each one:
- Constant Contact – I use this service for all the email marketing services I provide my clients. This is mostly for those only needing one simple opt-in box and autoresponder series. With a great variety of professional templates, ease of use, event marketing and survey capabilities, this provider is highly recommended for simple businesses.
- Aweber – Professional and in my opinion, one of the better ones for those seeking more than a simple email marketing campaign. Although more towards the technical user, this is perfect for more experienced users – I would just recommend you have a custom designed template for your email broadcasts.
- Mail Chimp – Another great service. Be sure to check out their free package if you want to test out their capabilities.
- 1 Shopping Cart – Now, if you’re looking for email marketing, a shopping cart system and integration with affiliate programs, look into 1 Shopping Cart. I highly recommend this provider to those with products or services that offer affiliate programs. Also, make sure you have a custom template for your email marketing with this provider – there’s no template to choose from unless it’s text.
- iContact – A great option for those just looking to start up a email marketing database and campaign. With comparable pricing and tools for simple businesses, it’s worth a look to check them out.
- Vertical Response – With added services including direct mail postcards and optional pay as you go pricing, Vertical Response is worth a look. Currently, there’s a limit on the number of opt-in boxes you can create and no functionality for autoresponders – they do plan to have this available soon.
- InfusionSoft – If you were looking for the Cadillac of email marketing providers, InfusionSoft would be your choice. With numerous features, it’s for serious email marketing campaigns. I would sway away from it if you’re just starting out – they have a heavy price tag to go with that list of features. This includes calls for technical support when you have an issue.
As you can see, there are different service providers for different needs and budgets. If you’re just starting out, look at the top of the list. For those with more invested and ready for a heavy-duty email marketing provider, then look towards the bottom of the list.
If you still help with your email marketing needs or just need something that can give you that extra edge, why don’t you look into my Do it Yourself Email Marketing EBook? It gives you all the information you need without all the techno speak.
Produce Quality Content or Google Will Slap Your Search Rankings
Posted by: | CommentsAlthough you can still send articles to places like ezinearticles.com as part of your article marketing strategy, make sure you think beyond just sending out any type of article. Why do I say this? With the release of Google’s panda update to their algorithm, many content sites got a slap. Unless the sites keep quality content on their sites, they will rank lower in the eyes of Google.
Why did Google do this? For a long time, the lower quality content farms would rank higher in search rankings compared 
to those sites with less quantities of content. Now, Google has made a decree: if you’re content isn’t quality content, prepare for a slap from us.
This is why ezinearticles and other content driven directories are now implementing more stringent measures in their editorial processes. So, yes, it’s still good to submit articles, but you better be sure it’s quality content.
Other ways to get your content out to the world is distribute it through your social networks, guest post on blogs that target the same audience as you do and make sure you send out quality content to your mailing lists.
If you’re looking for all the details of the changes at Google, Search Engine Land has a great write-up on it:
http://searchengineland.com/who-lost-in-googles-farmer-algorithm-change-66173
From what it shows, this is just the first phase as Google cracks down on content farms. More changes are in store and if you want to be sure your content keeps its rankings, make sure it’s quality content or you may be in for a Google slap.
