Archive for Internet Marketing
Search Engine Optimization (SEO) the Series – Part III: Submit and Monitor
Posted by: | CommentsDuring this three-part Search Engine Optimization (SEO) Series, we’ve discussed the crucial coding that goes between the head tags: a unique and accurate title tag, a good description, and appropriate keywords and phrases, as well as the content of your web pages between the body tags.
To conclude, I’ll discuss submitting your website to the search engines (SEs) and then how to monitor the results.
The Process of Crawling
Search Engine Optimization (SEO) the Series – Part II: Content is King
Posted by: | CommentsIn Part I of this Search Engine Optimization (SEO) Series, we looked at the importance of using a unique and accurate title tag, a good description, and appropriate keywords and phrases in your HTML code within the head tags of your site as the first phase of optimizing your website for the search engines.
Although being found by the search engines (SEs) is key to increasing traffic to your website, equally important is the content of your site, which is what those visitors will see once they find you, and the topic of today’s post. It is too easy to get caught up in pleasing the search engines and forget that the ultimate goal of our website is to provide valuable information to our visitors.
With that in mind, follow these rules of thumb to keep your visitors happy and encourage them to bookmark your site for repeat visits. And remember, it takes between 15-30 seconds for someone to decide whether your site is what they’re looking for. Good content and design are crucial to people and the SE “bots” that will be crawling your site.
Hyperlinks
Search Engine Optimization (SEO) the Series – Part I: It’s All in Your Head
Posted by: | CommentsAccording to recent estimations the World Wide Web contains over 100 million websites. With numbers like that, it’s no wonder why search engine optimization (SEO) is more important than ever. But, unlike Kevin Costner’s character in “Field of Dreams,” simply building it doesn’t mean they’ll come – website visitors, that is. There’s more to being popular online than designing and publishing an eye-appealing website.
This post is one in a series of three that will help expose how some achieve high organic search engine rankings while others fall short of that mark. Organic SEO means spending time, patience and a little know-how versus money for pay-per-click campaigns. Success starts with appropriate and descriptive tags and coding in the HTML.
For the intents and purposes of this post, let’s use a fictitious company called Wow Business Support (WBS). WBS specializes in business support services and is physically located in Toronto, Ontario.
Duplicate Content and Article Marketing Exposed
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There is a lot of confusion about duplicate content and article marketing online, especially when it comes to whether you should publish an article on your website and then distribute it to article directories. As most of us know, the king of search engines is Google and getting your content to show up in key word searches is crucial.
So, I’d like to do a little debunking and get some answers.
Duplicated or syndicated content has been frowned upon because it can take away traffic away from your website. For example, if you submit an article on ezine and have a duplicate article on your website, you don’t want all the traffic to go to ezine, right? In the same respect, you also want your blog posts, press releases, forum posts, social networking, and the like to be working for you, not competing with your primary website.
Here are some ways to duplicate content and article marketing work for you:
Repurpose: The idea of repurposing is to take one idea and rewrite or repurpose it in various ways. If you repurpose an article, you can be strategic about your content and drive traffic to your website first and foremost.
Repurpose tip: Your website should have the original and best version of the article. Your job, then, is to take that article and make a few subtle changes. One suggestion is to change the headline, first paragraph, and those final sentences where you emphasize your point for the last time.
Don’t duplicate on your website: What this means is that if you have two web pages on your domain with virtually the same content, Google is going to get confused and ignore one of them.
Duplication tip The most important part here is actually your titles and meta tags. Make sure they are different on each page. If you’ve got duplicate content due to having a printer friendly version of a webpage on your site, do Google a favor and block search engines from indexing the printer friendly version. In this way you’re actually going to get more hits on your content because the page you want people to find is getting indexed correctly. Also, be sure to use relevant keywords and descriptions—and make sure each of your web pages is unique.
There are many article directories out there and ways to truly leverage great content. Make sure your duplicate content and article marketing efforts are distributed and repurposed correctly for best results.
