Terms and ConditionsThe internet is a very impersonal place, so building trust can be difficult. Privacy on the internet is a huge concern for many people who will visit your website, as it should be – just as clearly outlining your terms and conditions should be for you. We mention this because, while many ignore this type of information, simply having it available for them to see will actually build confidence among your visitors that your website, and you, takes their concerns seriously.

Of course, the “Legal Junk” will also benefit you more directly, helping you to avoid potential liability problems, which is a good thing indeed.

Why your website needs the “Legal stuff”

The goal of publishing a privacy statement, terms and conditions, and/or a disclaimer on your website is twofold: to reassure visitors that you will not abuse any information they share with you, while also protecting yourself from abuse by your visitors.

Your “Legal stuff” should always be made obvious and visible, or easy to find. Ideally, it should on every page of your site, typically at the bottom of a page. If people can’t find it, they won’t read it and it may not offer you the necessary protection. Also, from a legal perspective, visitors should be asked to expressly agree to these terms (e.g., by clicking an “I agree” button), but this is rarely done in practice. Whatever you choose to publish for terms of use or disclaimers, make it easy to find and read. Otherwise, it may not offer you the protection you hoped it would.

What types of “Legalese” should you use?

Depending on the nature of your site and/or business, a simple blog versus a coaching site for example, the minimum protection would be a statement about the nature of the information you provide and your visitor’s responsibility for its use. For something more involved, perhaps health coaching, a strong disclaimer about “general information purposes only” and not offering “medical advice” is absolutely necessary to protect you from liability.

There are a number of disclaimers that can be published to a single site. The list below contains examples of what we would consider the minimum required to protect your website, and yourself (we strongly recommend you contact a lawyer to protect your business and have custom disclaimers created, the below examples have not been created by a lawyer so please use at your own discretion):

  • Wellness Coaching Disclaimer

All the information on this website is published in good faith and for general information purpose only. This website does not offer medical advice and no claims of such are being made. Rather, this website and its owner strive to offer the latest in natural, holistic self-care advice for those seeking same. Nutrition and/or nutritional supplement claims may not have been endorsed by the FDA. No claims for these products are made beyond those of the manufacturer. As always, we strongly recommend you seek the advice of your physician before beginning an exercise or nutrition program.

By using this website, you hereby consent to the disclaimer and agree to all terms, policies, and conditions.

  • Testimonial Disclaimer

While this website and its owner appreciate the Testimonials received from satisfied clients, and all programs and services are designed to benefit you as an individual, no claim is made that past performance is indicative of future results.

By using this website, you hereby consent to the disclaimer and agree to all terms, policies, and conditions.

  • Privacy Policy

Your privacy is very important to us. This website will never sell or give your private, personal information to any other entity, without your prior approval; and will, to the best of our ability, do everything within our power to protect all digital information you share with us. This information will be used exclusively by us, to enhance communication and the free flow of information only.

This privacy policy applies only to our online activities and is valid for visitors to our website and regarding information shared and/or collected there. This policy does not apply to any information collected offline or via channels other than this website.

Please be aware that when you leave this website, other sites may have different privacy policies and terms which are beyond our control. Please be sure to check the Privacy Policies of these sites as well as their “Terms of Service” before engaging in any business or uploading any information.

By using this website, you hereby consent to the disclaimer and agree to all terms, policies, and conditions.

  • Terms of Use

These terms and conditions govern your use of this website; by using this website, you accept these terms and conditions in full and without reservation. If you disagree with these terms and conditions or any part of these terms and conditions, you must not use this website. You must be at least 18 [eighteen] years of age to use this website. By using this website and by agreeing to these terms and conditions, you warrant and represent that you are at least 18 years of age.

From our website, you can visit other websites by following hyperlinks to such external sites. While we strive to provide only quality links to useful and ethical websites, we have no control over the content and nature of these sites. These links to other websites do not imply a recommendation for all the content found on these sites. Site owners and content may change without notice and may occur before we have the opportunity to remove a link which may have gone “bad”.

This website is provided “as is” without any representations or warranties, express or implied. We accept no responsibility for any information posted to this website by visitors and/or third parties in the Comments section of our Blog Post Page. This website and its owner make no representations or warranties in relation to this website or the information and materials provided on this website, which are provided for information purposes only.

By using this website, you hereby consent to the disclaimer and agree to all terms, policies, and conditions.

  • Affiliate Notice

This website may, from time to time, endorse various products and/or services that we believe will benefit you in your quest for improving your life and health. It may be true that this website and its owner will receive compensation for these endorsements should you choose to purchase said products or services. In fact, in such cases, you should assume that we are an affiliate and will be compensated. Having said that, this website and its owner will only endorse products and/or services in which we strongly believe, or which we have used ourselves.

By using this website, you hereby consent to the disclaimer and agree to all terms, policies, and conditions.

  • Refund Policy

Products: Returns and refunds for products or services purchased from affiliates of this website will be handled under the terms and conditions outlined by said affiliate. For products purchased directly from this website, we offer a 30-Day 100% Money Back Guarantee. If you’re dissatisfied with any of our products, please use our Contact Page to let us know. <INSERT CONTACT LINK>

Services: Coaching Service Fees, Speaking Fees, and Webinar Fees are non-refundable. However, because of the personal nature of these services, this website and its owner promises to do everything within our power to guarantee your satisfaction. If you’re dissatisfied with any of the services offered, please use our Contact Page to let us know. <INSERT CONTACT LINK>

By using this website, you hereby consent to the disclaimer and agree to all terms, policies, and conditions.

  • BONUS TIP: As an addendum to each and every one of these disclaimers, add this line… By using this website, you hereby consent to the disclaimer and agree to all terms, policies, and conditions.

While your website may not need every one of these disclaimers, it really is better to be safe than sorry. By providing them, you keep visitors and clients informed, while at the same time providing yourself with at least minimal protection from liability. If you’re unsure about the amount of protection you need on your website, consult with an attorney.

If you’re struggling with publishing your own “Legal stuff”, feel free to use these at your discretion.

We also offer a customized version, written for your business, at very affordable rates. Contact us today for more information.

  • Blog Post Disclaimer

This website and its owner do not offer legal advice and no claims of such are being made. All the information on this website is published in good faith and for general information purpose only. Rather, this website and its owner strive to offer the latest in online marketing trends for those seeking same. As always, we strongly recommend you seek legal advice before implementing and publishing policies, terms and conditions, and disclaimers for your website.

See how easy that was?  You can also search on Google: terms and conditions templates and you will find many options to create your own custom terms and privacy policy etc.

Concept of sending e-mails from your computer

Building, curating, and nurturing your email list can have long-term benefits that you may not realize. For most website owners however, this is not a skill set they work to develop; instead, they rely on the standard practice of creating an opt-in gift, give away something of marginal value in exchange for an email address, and then pretty much forget about the entire exercise.

This is somewhat self-defeating, and a truly awful waste of a valuable asset – the email address of someone who has shown interest in you and what you have to offer.

On the other hand, if you can develop ways to nurture your email list, the rewards can be quite surprising, if not downright astounding.

A list-building strategy for conversions

If you develop a list-building strategy, and work on it consistently, the group of people who’ve subscribed to your email list will not only grow, you’ll also find yourself with a collection of loyal followers who are willing to share the information you provide with others, and who will begin to buy from you. After all, that is your ultimate goal – to generate sales while building your audience, right?

The beauty of creating and promoting a summit to your list is that it allows you to enhance your reputation as an expert in your niche, engage with your audience on a more personal level, and increase communication while also providing high-value content. In the world of internet marketing, that is the path to conversions – and a nice bump in sales.

What more could anyone ask for?

An Online Summit is a Great List Builder

If you’re interested in effective ways to grow your list and give your online rep a nice boost, consider these reasons that make an online summit a great list builder:

  1. Online summits are events in which you and a group of guests explore a high-value subject in some depth, offering solutions and exercises to your audience that they can practice on their own.
  2. Summits like these are a great way to build your list rapidly and increase your online exposure.
  3. People love them because they are full of great information and will usually include free gifts from your experts.
  4. You can potentially build your list by 500-5000 subscribers, if you do it right and have the right company helping you and coaching you along the way.
  5. There are criteria to follow, a set of steps and structure that are designed to gain success from it. If you’re unfamiliar with these, get help from an expert.
  6. Promote upcoming launches, products, books, events, programs, services, and much more.
  7. You need a minimum list of 2000 to start seeing some sales in your business, and a list of 5000+ for your business to bring in a full time and lucrative income. Sponsoring an online summit is one of the best ways to reach numbers like these.
  8. There are 2 types of summits: an audio summit by phone or Skype, and/or a video summit. Summits are usually prerecorded; however, they can also be done live.
  9. There are paid summits and free summits. Free summits are used to build your list only while paid summits are to build your online presence and generate some income. Paid summits are usually offered by coaches who are already successful, own a massive list of names and addresses, and have a highly recognizable online presence.
  10. There are also summit gift giveaways, where there is no call or video, but a collection of expert speakers giving away free stuff in exchange for your email address. This means, if there are 20 speakers involved, an individual would have to sign up for each of the speaker’s gifts that interest them. If they like them all, they’ve been added to 21 lists; the original host of the summit, and the 20 speakers that you signed up for the gift.

BONUS TIP: Your business depends on your list to promote to, and to interact with, along with social media. If a social media site closes down or gets hacked, or your account gets deleted due to hacking, for example, there may be no way to get it up again. If that were to happen – you would lose all your contacts! The importance of having your own list to connect with can literally save your business.

Getting it right – the first time – is critical

There is a great deal of planning, organization, and effort required to sponsor a successful summit. You must first send out invitations to the guests you hope to recruit; followed by promotional information for them to use, including: website copy, social media updates, and email templates for their mailing list. Of course, you also need all of those items for your own promotional efforts, as well as scheduling and conducting the expert interviews, cleaning up the recordings, setting up the phone or Skype connection – and a list of other details too numerous to mention.

If you’re considering putting on your own online summit to build your list, reach out to me. My team and I have many years of experience helping others plan, organize, and present online summits – as well as presenting our own!

Whether you want to have your own and need coaching and guidance, or if you need technical support to have it all set up for you, we can help you get it right – the first time!  Contact us today!

believe in yourself, all the stages of human condition to success

Ali Schiller of Accountability Works posted a group of “Takeaways” from a Mastermind Retreat she attended in October. I’ve already explored one of these in a previous post about Investing in Your Business, but thought there was great value in another of these concepts.

“No one cares how you solve their problem only that you solve it.” (Emphasis added.)

You may be asking yourself, “What could she possibly mean by this?” On its face, it seems preposterous than a potential client would not care how you will help them solve their problem, right? But, then, if you think about it, it makes perfect sense. After all, how many times have you gone for a car repair and said to your mechanic, “I don’t need to know what’s wrong or how you’ll fix it. Just fix it.”

What does success look like?

For the client who is struggling to lose or maintain her weight; for the client who’s lost focus on what is most important to her, and whose life has become unbalanced; for the client who finds it “impossible” to take the first step toward meaningful change, though she claims she wants to change – it’s not about the process – it’s about the result.

When your clients are feeling overwhelmed by the challenges they’re facing, whatever they may be, all that matters is that you can get them to the place they wish to be. Methods are meaningless to them, while outcomes are paramount.

The idea behind this type of thinking is that benefits-based content and services are the keys to your success as a coach. The vast majority of people who are in distress seek solutions, with little regard for the steps required to get there. This puts the responsibility for the process on your shoulders which, as a coach, is as it should be. In other words, getting them there is your job, not theirs.

This means that, as you create copy for your website and develop programs to help your clients, you should remain focused on two things:

  • Identify the pain point – or the problem(s) to be overcome.
  • Illustrate an outcome – what their life will look like after working with you.

At the most basic level, people are results oriented. Your weight loss client doesn’t really care how you will help her lose 20 pounds, only that she will look and feel better about herself by the time she finishes your program. Your client who can’t seem to focus on her priorities only wants her life to be balanced, and the client who can’t change wants direction. For them, the “How-to” will never be as important as the “Did it!”.

Considering human nature, that’s not all that hard to understand, is it?

If you’re having trouble developing benefits-based coaching programs and content, my team and I can help. Get in touch with me today.

A pathway through the forest leading to a bright light.

“Two roads diverged in a wood, and I – I took the one less traveled by – And that has made all the difference.” – Robert Frost

Often, when we set out to try something new a multitude of paths seem to open before us, leading to indecision about which one to take. In business, this can be costly and debilitating, especially for a new business. Truly, there are times when the best thing you can do for yourself is to simply take that first step, and trust that you will reach your goal regardless of your direction.

Stop trying to figure out your specialty, and “Just do it!”  – Serena Carcasole

I’ve worked with literally dozens of emerging coaches, helping them to get their businesses up and running with new websites, social media accounts, and copywriting. Yet, one of the most persistent obstacles to their success has been indecision; time and energy wasted as they tried to determine their “coaching specialty”. I say wasted because, for virtually all of them, their specialty has evolved over time, often becoming something they’d never imagined when they began their coaching business.

Knowing how costly this can be, in not just than time and energy but also in money, I find myself imploring emerging coaches to simply get started working at their business and developing marketing strategies, while letting their interactions with clients determine the ultimate direction and emphasis of their business. I’ve found that, for most coaches, their specialty emerges with the experience and attraction of the clients they work with, based on the needs of the marketplace.

Even with coaches who have a firm sense of their own talents and the areas in which they’d like to specialize, the evolution of their business and interactions with clients over time can lead them in an entirely different direction than they originally imagined.

My own business is no different as, over the years, I have gone from trying to be all things to all types of businesses to a heavy focus on working with emerging health and wellness coaches. The reasons for this are simple: the incredible growth of the niche has offered opportunities to grow my own business, and I found myself drawn to an industry that is focused on helping others lead better lives.

Ultimately, waiting will only harm you, and the people you hope to help. If your mission and vision include helping others, and you truly believe you have something special to offer, causing you to seek the training and certification to enable you to do so, then you owe it to prospective clients to put yourself out there for them. Beyond that, it’s far easier to add specialized coaching services to your website than it is to start over with something you finally decide to do.

If you’re ready to begin, or need help deciding on a direction, get in touch with me today for a FREE 30-minute Consultation.


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hand attracts money with a large red magnet

“You don’t need to be wealthy to invest,
but you need to invest to be wealthy.”Farnoosh Torabi

I love this quote, because the same principle applies to building your business. Ms. Torabi is and Iranian-American journalist, author, television personality, and personal finance expert. Her podcast, So Money, is listened to by millions daily.

“If you’re unwilling to invest in yourself,
why should anyone else invest in working with you?” – Serena Carcasole

Good Debt vs. Bad Debt

You know, those who’ve gotten rich in business didn’t just wait around for money to come rolling in. They don’t have the mentality of, “I need to generate some clients and income first – before I invest in my business”. Rather, they invested in their business to create income.

In a recent article at Forbes.com, author Panos Mourdoukoutas explores the concept of good debt vs. bad debt. Good debt is “necessary and sustainable”, while bad debt is the opposite and, while Mr. Mourdoukoutas writes about personal debt, the same is true of business debt; especially business debt relative TO personal debt.

As an emerging coach or entrepreneur, you need to invest in your business for success. Waiting for a steady flow of clients and an income will never get you where you want to be. After all, you can’t buy a franchise or open a store without an investment, which usually entails going into debt, so why would it be any different for your coaching business?

You can hardly expect someone to trust you to work with them if you don’t have the confidence in yourself and your business. If you simply sit back and wait for clients to find you and for revenue to come rolling in, you’re telling the universe that you want to stay in startup mode. How will anyone find you to work with you?

Ask any successful health coach if they waited for success to come. If they did, it took them years to build a client base. Do you really want to wait, with years of no or little income, when you can speed things along and make it all happen faster?

Making an investment in your business is most definitely a good debt! An investment of $2000-$4000 can be returned to you with just one or two coaching clients. Every day that you wait for clients to find you, you are postponing your success. Do you really want to wait for another 15,000 coaches to become certified, only to compete with you?

If you won’t invest in yourself, why would anyone else invest their life, business or health in you? Stated simply – you must invest in your business for growth and success, and to generate income.

Where you should invest now

So get that gorgeous professional website done, because it’s a lead generator and a list builder, and that’s how you build your client list! Hire a coach to help you grow your business; run your own summit to build your list rapidly; hire a virtual assistant team to do all the tech work for you while you focus on clients; begin an email marketing campaign; boost your social media presence to build your brand, and invest in anything that will help you generate interest, increase website traffic, and grow your list of active clients.

Of course, it’s not only about finding clients, it’s also about the online reputation that you are building. The coaching industry is the fastest growing industry online. Now is your time to shine as the industry is developing. Once it becomes over saturated it becomes harder to market yourself because the competition is overwhelming.

Remember, there is good debt and bad debt. Good Debt is a debt that will help you generate income and will produce a Return on Investment (ROI). Bad debt is a debt that will not generate income for you, and is largely for pleasure. Stick to good debt and stay away from bad debt – but – never be afraid to invest in your business – or yourself!

Contact me if you are ready to invest for the success you deserve. My team and I can help you design and develop your business website, begin the list building process, and provide you with business coaching, virtual assistance, and more.


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