Article Marketing Tips That Improve Your Google Ranking

You can improve your Google ranking by using some basic article marketing tips that get you noticed. These tips can be used by anyone who writes an article and submits it to online article directories. This is a useful way to get free advertising by writing keyword articles and including your contact information at the end.

Article Marketing Tips for Businesses

Writing an article is about more than just putting a few paragraphs together. Your article should be relevant to customers and what they are searching for. Here are some ways to make sure your articles are getting the job done:

1. Choose Your Topic Wisely: Keep a running list of topic ideas and keyword tools to generate good content. Remember to think like your customers and write about pertinent topics.
2. Keep it Useful: Some articles appear to be written just to drive traffic and don’t address the topic at hand. This creates a loss of credibility, so don’t be tempted to go this route. Instead, include tips, step-by-step instruction, and resources in your article that make it worth reading.
3. Write for Readers: Most people appreciate easy-to-read articles that are also highly scannable. You can help out readers by including subheadings, bullet points, and keeping paragraphs short.
4. Create a Good Title: This is one of the most important tools when it comes to how to improve your Google ranking. A good title should use your keywords. It should also be interesting and attention grabbing so that readers will click on it.
5. Write the Bio: Make sure your articles are getting visitors to your actual website. This is usually done through the biography at the end of your article. It is critical to list not only your name and credentials, but also your website link. If you have an “about” section at the end of the article, you can also take the opportunity to explain what you do in a sentence or two. You want to keep the bio of an article short, but also informative.
6. Publish the Article: Choose 5-10 of the most popular article marketing directories and submit your article. When trying to decide which sites to choose, look at their Google page ranks and relevant page categories. You can also publish articles in relevant forums, news sites, and on social networking sites.
7. Repurpose the Article: You will want to use a slightly different version of your article for syndication and for publication on your website. You can also take the article and make even more marketing tools from it. Things such as blog posts, Twitter updates, and even eBooks can be developed through good online articles you’ve written. Take the topic and repurpose it or rewrite it from a different angle.

You’ve Improved Your Google Ranking – Now What?

Be sure to be prepared for website visitors who find you through the article. Your website should continue to give a good impression and market your business. By incorporating these article marketing tips you’ll be on your way.

###

***AUTHORS NOTE***

Newsletter publishers are invited to reprint this article in its entirety, and must include author’s bio and copyright information. 

***AUTHOR BIO***

Serena Carcasole is a certified Internet and Social Media Marketing Specialist, Author of Internet Marketing 101 Self Study Guyide and Workbook  and the President of Virtual Business Solutions ON DEMAND, a premier virtual assistance firm helping entrepreneurs around the world to succeed and grow their businesses. In addition to administrative services, Virtual Business Solutions ON DEMAND provides a host of specialized technical and marketing outsourcing options to meet business owners’ unique needs. Some of the most popular services include Internet marketing through social networks, blogging, and article marketing; website and graphic design; search engine optimization support.

As a full-service outsourcing provider, VBSOnDemand provides full project management support for even the most complicated projects. VBSOnDemand donates 1% of profits to the Canadian Cancer Society. For more information: