Changes to Facebook Requires Dynamic Response

As was recently explained in this post from Anum Hussain, at hubspot.com, the recent changes to Facebook, meaning the new Timeline rollout, requires a dynamic response from social media marketers.

” The most recent posts that appear on a Facebook feed are now a direct result of the latest content being published,” writes Hussain. “And of course, this all led us to where we are now with the somewhat controversial new change, Facebook Timeline. Now that the complete rollout of Timeline to all Facebook users is nearly complete, the change means one crucial thing for Facebook marketers: The life of a status update is diminishing. Fast.”

Already, some surprising statistical analyses of the changes to the Facebook feed are showing up online, statistics which are making social media marketers very nervous about their strategies for marketing with the social media leader. As Hussain explains this change, marketing on Facebook may soon become an hour-by-hour endeavor.

“According to URL shortening service bitly, the mean half life (the time it takes a link to receive half the clicks it will ever receive after it’s reached its peak) of a link on Facebook is 3.2 hours.”

Such radical and fundamental changes to the way online marketers will be forced to modify their strategies if they wish to continue marketing through the world’s most popular social media site, has many marketers nervous. Just how often will they be forced to post, and where will they find the time to increase the number of posts to Facebook? Also, where will they find the content?

As always, time is the answer. Social media marketers will now need to devote more time to creating quality content, and to posting it to Facebook. Since Facebook is now seeking more content more often, online marketers will need to respond. However, as Hussain explains, quality will still matter when posting to Facebook.

Finally, he suggests the possibility of automating your social media marketing to save yourself the time and effort which the changes to Facebook have now made necessary.