Multiply Your Facebook Fan Base

Now that Facebook Fan Pages have gotten rid of the wording “Become a Fan” and replaced it with the “Like button,” chances are more fans will be showing their support. This new language makes it simple to capture the interest of fans. As fan pages are shared and promoted, this is the perfect opportunity to expand your fan base.

Rather than following the standard strategy of creating a fan page and inviting all your friends at once, there is a smarter approach. In the article 21 Creative Ways to Increase Your Facebook Fanbase, some good suggestions are given. Here are some highlights:

• Use your email list to invite subscribers. Since these are people who have already shown interest in your website, utilize them first by encouraging them to become fans and write on your fan page wall. In addition, you also also include a link to your fan page with any email signature. Remember, your fan page is an extension of your website and just as important to promote.
• Put Facebook widgets on your website. This is a softer way to advertise your fan page to interested users. Above the widget, write an action headline to entice visitors to become a fan and use the “Like button.” Use Twitter and Linked in as well to promote your fan page.
• Create a good landing page on Facebook. Just like your website, a strong landing or welcome page for a fan page is important. Consider incorporating video and interactive elements, such as encouraging comments.
• Use Facebook advertisements. Now that the “Like button” is in place, more Facebook users are going to press it. Use Facebook advertisements to get your name out there and encourage fans to join in.
• Add Google Analytics to your fan page. Facebook now has a Google Analyics tracker device that is free and easy to use. Check out the article How to Add Google Analytics to your Facebook Fan Page and follow the 3 steps that are outlined. After all, your fan page is an extension of your website, so tracking visitors is important.

As you can see, it’s an exciting time to multiply your Facebook fans. Try out some of these tips and let me know how it works for you.