Tips for Getting Enthusiastic Customers

After reading the blog post Secrets to Earning Passionate Fans, I wanted to chime in about some good customer relations tips. To summarize, the post talks about some of the things that set apart customers from fans, and why some businesses are simply liked, while others are loved. What sets these businesses apart? Is it what they are selling or what they are doing or a mix?

Well, it turns out that for the most part these are the businesses that go the extra mile and do it deliberately. They do things like giving away goodies, working to improve employee relations, and thinking of customers first. Notice, I said they do these things deliberately. An action, when done deliberately, is obvious to a customer base and people will sit up and take notice.

For example, one Canadian company is sending out “humble pies” for their mistakes to customers (yes, these are actual apple pies!). Another bicycle company in Connecticut lets customers test-drive bikes without any form of ID required. Other businesses, including my own, make donations to important charities, like breast cancer research.

When working to create a business that people love and rave about, some other important tips include focusing on reliability, good hiring and employee relations, and making sure that the employees understand the greater purpose of your business. These are some great customer relation tips to try out in your own practice.

You see, when you’ve got a loyal and enthusiastic fan base, you’ve got a surge of word of mouth marketing. This is basically free marketing and takes no time or effort on your part, other than continuing to provide great products that your fan base love and having a platform for them to interact.

What special things could you do?