Facebook Set to Make More Changes

Many companies are marketing on Facebook to brand themselves and reach customers. If you haven’t already gotten a Facebook page for your business, this should be high on your list, but also take note. Facebook loves to change things. We’ve all seen Facebook shake things up in the last year with their privacy settings and redesign of the Home page, and changes are going to continue.

Facebook is launching a new design that will eliminate the “Boxes” tab that appears on the left side of the page and in the “Boxes” tab at the top. This means that if you are using boxes to do marketing on Facebook, you’re going to need to change too. This will affect many businesses who currently feature promotional items or post videos in the “Boxes” tab.

As a replacement, Facebook users will use an applications tab to promote their content to fans. Facebook is also doing a redesign of the applications tab that will change the size from 720 pixels to 520 pixels, affecting many custom designs. Also, to make the applications tab more engaging, Facebook will use new ways to communicate with fans, including news feeds that appear based on the number of people who visit the page.

In addition, marketing on Facebook is going to become even easier as the site becomes an advertising platform. Businesses will be able to access email addresses from pages and applications, making it easier than ever to build an email list through their site. These changes are set to go sometime in 2010. In the meantime if you have any questions about how these changes will affect your Facebook brand, let me know.