Generate Buzz! The Top 8 Steps to using the Facebook Event Feature

Hosting and attending events is an effective way to generate buzz about your business as well as introduce yourself to the very people you are trying to attract. As a host, using the Facebook event feature can help you keep organized and gain interest from your target audience. As an attendee, this feature can help you stand out before the event even begins!

So whether you are invited to an event through Facebook or are planning to host one of your own, you should understand how to use the Facebook event feature effectively. Here are the top eight steps to setting up your Facebook event and creating buzz in the process:

Use a catchy title

Just like creating a catchy title for your article, your event title needs to grab the invitee’s attention. Keep them excited about what is in store for them at the event. For example, instead of “BBQ at my place”, try something like “Mix, Mingle and a little Jingle BBQ!”.

Post an attractive photo

Post a photo that will grab the reader’s attention. Instead of a standard picture of a BBQ, use a  group photo from last year’s event (if there was one), or even a funny picture of you cooking up hamburgers. Of course, the type of photo you use depends on the event and the audience, however it is important to post a picture that will entice the invitees to attend. If you are an attendee, share any photos you have as well. Whether they are photos from last year’s events or photos after the event has taken place.

RSVP with a message

If you are invited, RSVP your response to attend and write a message in the event box (seen on the invite to your profile page). Without even visiting the event page, your message will be transferred to its wall!

Write a message on the wall

When you click on the event invite, you will be taken to the event page. You can RSVP here and write on the wall. When you write directly on the wall, your response will feed to your profile as well as the feed of your friends. This will create more visibility for the event. This step is also recommended for the host; generating buzz on both ends.

Allow guests to invite friends

Create more visibility for your event by allowing your guests to invite their friends. Of course use this at your own discretion. Depending on what type of event you are hosting and how large you hope it will be.

Share the event

On the event page, there is a share button. When you click on this, your event (whether as host or guest) will be published on your profile page. Of course you will want to use your discretion with this and only share with the friends you feel would benefit.

Share with Twitter

Depending on the nature of the event, share with your connections on Twitter, posting a link to your Facebook event.

Post video

Before or after the event, invite guests and friends to view a video. This video can be footage from last year’s event such as guest speakers or of you personally inviting your guests. As a guest, if you captured any video, share it with the other attendees!