Marketing your Business Online? Proven Best Practices for Twitter Success
By Serena - CEOTwitter has evolved from an instant messaging type tool into one of the most popular forms of social media marketing today. Businesses, big and small, are looking to Twitter as an avenue for sharing products, gaining customer feedback and marketing themselves to a vast global audience.
The possibilities for success are endless with Twitter. Reaching out to the very people who were once inaccessible can now be done with the click of a mouse and a simple ‘tweet’. Networking is getting to be more simple and less time consuming than ever before. Working almost as a pseudo instant press release tool, Twitter allows users to post comments, information, and promotions as many times they want, in 140 characters or less. What better way to establish yourself online than with a tool that takes little or no time, yet reaches out to hundreds of thousands, if not millions, of people on a daily basis?
While Twitter provides an excellent platform for marketing your business, product or service, there are best practice methods to keep in mind. Propel your business to success and establish meaningful connections by exercising the following:
Provide a Relevant Bio
Your bio should reflect who you are professionally. Provide information relating to who you are as a person, but also include information about what your business does and how it can help your followers. Be sure your bio is well written, with no spelling or grammar mistakes. You want your prospects to respect you and be enticed to learn more.
Provide Relevant Contact Information
Just as you would with your website, it is important to provide a call to action on your Twitter profile. Present your ‘followers’ with a business email or phone number.
Respond to your @ Messages
Check your @ messages on a regular basis and respond. It is important to treat your ‘followers’ the same way you would want them to treat you. Provide prompt and valuable responses and you will find they will reciprocate when you wish to be heard.
Be Interesting
Provide your followers with information they will appreciate. Provide information that is interesting to read and that will entice readers to want to read more and continue following you.
Do Not Spam
Yes Twitter is an excellent marketing tool, however this does not mean people appreciate continual sales pitches. Do not chase people down with repeated posts and unappreciated sales talk. Allow relationships to form naturally. Your product or service will speak for itself.
In order to achieve marketing success through Twitter, it is important to follow general rules of etiquette. Following Twitter best practice methods will allow you to use your time effectively and establish meaningful relationships. Please read my article, “Twitter Etiquette – 8 Best Practices to Improve Business Relations” for further information.
Overall, Twitter can be used as a marketing tool if done correctly. Using twitter as a marketing strategy is a subject of some debate in the marketing world. I have read many articles in favor of this technique and equally as many against it.