Are you a Fan Yet? How the Facebook Fan Box provides benefits to your marketing campaign

Great news! The power of social media marketing just increased with the addition of the Facebook Fan Box. Already an excellent social media marketing tool, Facebook has recently improved and expanded the capabilities of its fan pages in order to attract and maintain more traffic to your business than ever before.   With its newly launched Facebook Fan Box widget, owners of Facebook fan pages can now embed information from their page onto their website. You now have the ability to not only change your website traffic into promising leads, but convert your traffic into ‘fans’ of your Facebook Fan Page.

The Fan Box will bring social networking to your website, allowing your traffic to view your latest fan page activity without having to log into the social networking site.  This new development allows users to view your latest updates, browse through your list of fans, and take advantage of the opportunity to become a fan of your fan page – all from your business website! Facebook is certainly expanding from a simple social networking tool into a business owner’s marketing dream as we witness the growth of its benefits.  

Social networking has proven to be a useful marketing tool for businesses, big and small and I suspect it won’t be long before we see countless businesses include the Fan Box on their website. In fact, large corporations such as Coca-Cola and Newsweek and celebrities like Lance Armstrong have already implemented the Fan Box as part of their overall marketing campaign. It is a simple, yet valuable, collaboration between your social networking efforts and your overall business marketing campaign.

In order to effectively implement this new tool, you may wish to showcase your Fan Box in high traffic areas of your website. Pages such as your homepage and any other area your visitors will go to for information will increase its visibility.

Where can you view this new tool? You can now add the Fan Box by collecting the code from your fan page. Installation is quick and quite simple. Below, I have helped you locate your Fan Box code and have provided instructions:

My Fan Box